As a house owner, there are certain things that you'll consistently have to change and/or replace throughout your time of ownership— light bulbs, fixtures, ceiling fans, windows, etc. Your roof, though, is not one of them. People don’t replace their roofs in the same way that they do their windows because roofs are costly and replacing them can be time intensive, among other things. More often than not, people in need of a roofing contractor will be looking to make repairs rather than major overhauls. And let’s face it, these repairs can be knee jerk reactions necessitated by problems that arise in the moment — a leaky roof, broken gutter, etc.With an ever-growing number of people relying on social media to communicate to the world, creating an online presence on the right networks can help you connect instantly with potential clients. On Twitter, for example, you can send short posts to your community of followers, providing information on new ideas, trends, local and global happenings. It gives you the ability to engage with people without overwhelming them. Here are two reasons why using Twitter can help you increase your client list and overall revenue.
The ability to be proactive in real time
Twitter works in real time. What does this mean? Let’s say that a severe thunderstorm suddenly hits your area. It’s pouring, winds are gusting, and lightning is tearing down trees. Chances are that people will be tweeting about it in the moment — posting updates, stories and pictures, and exchanging personal messages. People will “tweet” about everything, including damages incurred to their cars, back yards, and you guessed it, their houses.
A storm that creates a leaky roof is cause for immediate repair. If you can catch this in the moment or within a few hours, you will potentially have made a new client for life. And while this may be an extreme case, the point is that setting up and managing a service like Twitter will allow you to be something that many other roofing contractors are not — proactive! Instead of sitting back and waiting for the clients to come to you, show them that you are looking for them and genuinely interested in helping with their needs.
Ads targeted to a specific audience
If you were going to advertise your services using traditional methods, you might decide to post a billboard in a busy intersection or highway, hoping that the “right” people will read it and contact you. With so many variables in this process — are these people in need of roofing services? Do they own homes? Are they in a rush and unable to jot down your number? — it’s very likely that your efforts will be a significant waste of time and money.
With targeted Twitter ads, you can indicate the specific audience you that you want to reach (e.g., home owners within a 5 mile radius of Washington, DC). In addition, the ads will allow you to include the link to your website, giving people the opportunity to go directly to your site to request a quote. The best part is that these ads are cost effective and can be easily changed, all of which will help your bottom line!
Using online marketing and social media is a fantastic way to reach new and existing customers. If done correctly, it can help you maximize customer service satisfaction and revenue. At FAWWS, we provide a full tool kit of marketing for roof contractors and other digital marketing services, including social media and ad campaign management. Our goal is to help you increase the effectiveness of your business. Click on the link below for a free consultation and to learn more about how we can help take your business to bigger and better heights.
http://www.fawws.com/free-marketing-consultation/
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