People, regardless of where they live -- in a house or in an apartment, in the suburbs or in the city— always have a number of home improvement projects on their checklist of things to do. Whether they want to replace an old door, install new countertops in the kitchen, or add that large jacuzzi-style bath tub that they’ve been dreaming about for years, people are always looking for ways to improve their quality of life, and what better way to do that than to repair and beautify the place in which they spend the majority of their time. For a home improvement company, this is great news. It means that you should have an ever growing list of clients, a consistent stream of opportunities to provide memorable customer service experiences, and most importantly, continuous business growth (i.e. higher revenue!).If this is not the case, it’s probably because people don’t know that you exist, or worse, they do but aren’t convinced that you can do the job well. And why is this? Either because they couldn’t find you or because you didn’t give off the right first impression. The best and easiest way to do both of these things is to improve your presence and marketing efforts online. Here are two ways in which digital marketing services can help you build your client base and overall bottom line.
Increase your exposure.
Let’s say that a couple living in Washington, DC finally has a weekend off from work and decides to use the free time to remodel their bathroom. Having recently moved to the DC area, they decide to use the internet to search for “home improvement companies in DC” and “bathroom remodeling DC.” Using Google, their search page produces 10 companies that specialize in bathroom remodeling, but none of these companies are yours. Instead, your website is sitting comfortably in the 2nd or 3rd page of Google’s search engine, a black hole where most people never go. In other words, people are never going to find you.
By implementing SEO (search engine optimization), your company’s website will be front and center when people perform online searches, sky rocketing your chances of acquiring new clients. And in case you’re wondering, SEO is just a fancy name for the techniques used to increase you’re site’s chances of showing up on the first page of a search.
Provide a better on-site experience
As a home improvement company, you’re probably thinking, “we already provide an incredible on-site experience for our customers,” but in this instance, that’s not the “on-site” we're referring to. On-site refers to what people see when they first click on your page. Consider this -- most users wait only 3 seconds for a page to load before they leave and go elsewhere. After that it usually takes only 10-20 seconds before they decide if your service or product is going to provide them any value. That being said, does your website load quickly? Does it clearly state the services or products you provide? Is it warm and friendly and does it give people an easy way to contact you?
Your website— specifically your home page— is what will determine people’s first impression of your company. Give potential clients a warm welcome and the benefits are endless! Providing a solid customer service experience from the moment a person visits your site to the moment you complete the project will not only make you their go-to home improvement company, it will also encourage them to refer other clients!
At FAWWS, we specialize in web development and home improvement marketing. Our goal is to help local home improvement businesses grow by utilizing a wide of array of digital tools. Click on the link for a free consultation and to learn more about how we can help. http://www.fawws.com/free-marketing-consultation/
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