If you’re a contractor, you probably know that one of the best ways to attract new clients is through referrals. Clients that are satisfied with your services will undoubtedly refer you to their family members, friends, and colleagues, all of which can create great business opportunities. That being said, as technology and the internet have become so prevalent in our day-to-day lives, it’s no longer the case that people will refer you simply by handing others your phone number. Instead, they’ll most likely give them your website or have them “google" you. These people will go to your site because they want to know more about you, what services you provide, and how skilled you are at what you do. Make no mistake — a referral from a fellow client is a great opportunity for new business, but a website that is not up to par will make people look elsewhere for their contractor needs. Here are three things to consider when creating or revising your website.
Is your home page as good as it can be?
Your home page is similar to the clothes that you wear to a job interview. It’s the first thing that people see. It’s what ultimately lays the foundation for the rest of the meeting. That being said, does your homepage clearly state the services that you provide? Does it give a clear picture as to why you’re the best person for the job? And most importantly, does it have a clear 'call to action'? A 'call to action’ is an instruction to the people visiting your site that requires an immediate response, usually in the form of a button or link (e.g., “Click here for a free consultation").
Does your site have pictures and/or videos of your work?
How do we know that Picasso was an amazing painter? Because we can see his work! And while not everyone may agree that he is great or the best, giving people the ability to see your work is an important step in allowing them to determine whether or not they want to hire you. Before and after pictures, and videos of your work, will make you more accessible, will increase your value as a contractor, and will leave potential customers confident that they will be getting the most bang for their buck.
Do you have testimonials?
Pictures of your work are a great way for people to learn more about your skills, but even more powerful are testimonials. The words of satisfied customers can make a potential client’s decision to hire you infinitely easier. Consider that while referrals are the best way to attract new clients, people won’t always have access to a family member or friend with connections to a local contractor. They’ll have to conduct the search alone, using the internet to select the best person for the job. Testimonials will provide these people with proof that you can and will do an outstanding job.
Creating and optimizing your website can propel your contracting business by leaps and bounds, but it can also be overwhelming. At FAWWS, we provide web development and contractor marketing ideas for businesses looking to engage new clients and increase their bottom line. Our passion is helping people increase their online presence, while allowing them to work on what’s truly important— their business. Click on the link below for a free consultation and to learn more about how we can help!
http://www.fawws.com/free-marketing-consultation/
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